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There are so many websites in the world already, does having a custom domain name still make a difference? On a basic level, domain names affect how easily your potential customers can find you on search engines, and what a visitor’s first impression of your service will be. The short answer, then, is yes: domain names are important.
Good domain names should usually be both short and relevant, whilst potentially helping you pick up some walk-in business. You’ll also want a name that doesn’t sound so generic that it blends into the background. Like any other sort of branding, it needs to roll off the tongue, yet tell you something about the product on offer.
You may be wondering: what are the benefits of an independent domain name from the consumer’s perspective? When it comes to the consumer, the advantages of having a domain name largely boil down to expectations and finding the relevant services quickly.
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